Sharp Air Purifier Review
Posted by admin on November 28, 2009 under Uncategorized | 
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Launching our first Air Purifier Review – 5-Key Factors Model, we begin with the Sharp Air Purifier Review.
In our previous post, we dealt at length about the Scientific Peer Review that is glaringly missing in the ionic air purifier business. Accordingly, we have included Scientific Peer Review as a fifth key factor in our model. This is even though it will draw a blank. We would be thrilled if the empty space will set off a budding scientist to produce the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will have no choice but to quote me!
Our Sharp Air Purifier Review of several articles will touch on all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Turning 100 years old by 2011, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.
Apart from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outdo others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Concentrated attention on “academic marketing”, an approach that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic institutions and marketing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These include whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcars, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.
Our Sharp Air Purifier Review comprise several articles. These will include an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has diligently crafted into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article which you can access via the widget on our blog.
Unannounced but obviously, Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
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